With both potential customers and businesses now on digital media, marketing channels are quickly outpacing traditional forms of advertising. While building a marketing plan, the one question that everyone wants answered is how to achieve the biggest ROI on media spends? Which marketing channels need to be focused on to give the brand a unique competitive advantage? Your marketing strategy needs to be drafted in a way that it is catering to your existing consumers and is also helping you acquire a new audience. We've listed down the four major marketing channels that you cannot ignore in 2017.
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A recent study concluded that email is almost 40 times better at acquiring new customers than Facebook and Twitter. Your emailers need to be drafted in a manner that both first time viewers and repeat buyers see your email as an extension of your website. This would include maintaining the same writing style, design, and brand objectives. Ensure that your audience is not forced to receive emails they have no interest in viewing. Always include the ‘sign me up for notifications’ option when asking for their email addresses as this way you can be sure that only genuine customers will be receiving your emails.
Social media channels
The best way to solve customer queries and resolve complaints immediately is to do so via social media. No marketing channel lets you have instant interaction with your followers and gauge their reactions to every move of yours quite like digital media. By demonstrating a proactive attempt to make amends on the same platform your users reach out to you on goes a long way in building brand credibility. Even if you don't manage to placate a particularly aggravated customer, your other followers will at least know that you tried your best to resolve things, and this will leave a lasting impression on them.
A whole lot of customers today make spending decisions on the go with the help of their handheld devices. From information and news to shopping and finding local areas of interest, consumers are using their smart phones for everything today. Unlike traditional forms of advertising like TV and radios, mobile marketing makes it possible to engage consumers one-to-one, which is not possible with other forms of media. Another reason why companies should strongly consider mobile marketing in 2017 is because they can execute location aware marketing campaigns.
Based on the growing importance of search engines, it is certain that SEO will continue to develop and flourish in the years to come. It won't be long before everyone is searching for products and services online. When this happens, you want to rest assured that your users are easily able to locate your business online and that they don't get tired of looking and choose your competitors in the process.
Digital marketing channels should be an integral part of your overall marketing strategy to enhance loyalty and reach out to your target audience. Focus more on the above channels in the coming year to boost brand recognition and get maximum ROI on your expenses.