How Classplus is solving education for Tier-II India

B2B edtech startup Classplus, which raised three rounds of funding in 2020, saw its tutor base grow 10X and topline surge 400 percent in the pandemic.
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Classplus grew out of Mukul Rustagi and Bhaswat Agarwal's need to solve a pain point that they had experienced while preparing for IIT-JEE entrance exams when their coaching centres closed down. This was the case for educational institutes in most Tier-II cities and beyond where education was still largely offline.

In step with India's digital growth, the founders built a mobile-based SaaS platform in 2018 to help private tutors and coaching centres take their brick-and-mortar set-ups online. 

(L-R) Bhaswat Agarwal and Mukul Rustagi, Co-founders, Classplus

The startup aims to streamline the massive offline coaching market by educators to sell their online courses and content, helping them grow their business.

While the startup catered to half-a-million students and 3,000 tutors in the pre-pandemic times, its growth skyrocketed after the lockdown. In the 12 months since, Classplus’ tutor base grew 10X to cross 100,000 across 1,500 cities serving 12 million students. 

This comes as the edtech sector in India saw an investment of $1.8 billion in 2020, according to YourStory Research — being the top three funded sectors in terms of deal volume. The edtech sector in India is poised to reach $12 billion by 2025

KPMG estimates that there are more than 3,500 edtech startups in India today. Further, the Ministry of Human Resource Development projects that the country’s edtech expenditure would reach $10 trillion by 2030.


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Before you go, stay inspired with… 

Classplus founders Mukul Rustagi (R) and Bhaswat Agarwal

"Good content creators stand out. Last year, we saw someone generate lots of money out of their (teachers') content. The monetary power also allows them to re-invest in the quality of content and get a team to build more quality."

Mukul Rustagi, CEO, Classplus


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