Inside Mensa Brands' investment strategy

Speaking to YourStory at TechSparks 2021 in a fireside chat themed ‘Building a House of Brands & Enabling D2C Brands to Go Global’, Mensa Brands Founder Ananth Narayanan said the startup is targeting brands that are profitable

Sunday November 07, 2021 , 3 min Read

Good Morning,

Within three years of its founding, American startup Thrasio's valuation has crossed $3 billion. It acquires third-party sellers on Amazon and promises to provide economies of scale.

Emulating the successful business model, Mensa Brands, which was incorporated in April 2021, has been investing in digital-first brands operating in fashion, beauty and home segments, among other categories. It has already acquired 10 brands and has the next 10 brand partnerships in line.

Speaking to YourStory at TechSparks 2021 in a fireside chat themed ‘Building a House of Brands & Enabling D2C Brands to Go Global’, founder Ananth Narayanan said the startup is targeting brands that are profitable, making between Rs 7 crore and Rs 70 crore in annual revenue.

“We want to see how hungry a founder is. If someone has managed to grow their brand while being bootstrapped, then that's another tick for us because it is very difficult to do so,” he said.

The former CEO of Medlife and Myntra also said that Mensa is aiming to be a house of brands instead of just being a single brand by investing in technology.

Check out YourStory's full coverage of TechSparks 2021 here.

Click here to download YourStory’s Tech50 report.

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