Brands
Discover
Events
Newsletter
More

Follow Us

twitterfacebookinstagramyoutube
Youtstory

Brands

Resources

Stories

General

In-Depth

Announcement

Reports

News

Funding

Startup Sectors

Women in tech

Sportstech

Agritech

E-Commerce

Education

Lifestyle

Entertainment

Art & Culture

Travel & Leisure

Curtain Raiser

Wine and Food

YSTV

ADVERTISEMENT
Advertise with us

Reliance Retail to launch online beauty platform: Report

Tira is dedicated to luxury beauty and has been positioned as a direct competitor to Nykaa Luxe in the segment.

Reliance Retail to launch online beauty platform: Report

Wednesday February 15, 2023 , 2 min Read

Reliance Retail on Tuesday launched an online beauty platform Tira in a bid to compete in the beauty ecommerce space currently dominated by players like Nykaa, Tata Cliq Palette, Sephora, SS Beauty by Shoppers' Stop, and Myntra, among others.

The news was first reported by The Economic Times.

Tira is dedicated to luxury beauty and is positioned as a direct competitor to Nykaa Luxe in the segment, as per the report. At first, it will be available to all Reliance employees and will soon be enabled for consumers. Reliance Retail has also been operating a beauty ecommerce platform on its JioMart platform.

Reliance plans to scale Tira with a vast collection of mass, premium, and luxury labels and its own private labels. The company is also pursuing an omnichannel retail strategy, with a focus on both online and physical stores, executives aware of the plans told The Economic Times.

For the quarter ending December 2022, Reliance Retail's gross revenue grew 17.2% YoY to Rs 67,623 crore, while net profit was Rs 2,400 crore, at a gain of 6.2%.

ET also reported that JioMart has halted the operations of JioMart Express, its quick commerce grocery delivery service.

YourStory has reached out to the company for a response and will update the story when it is received.


Edited by Akanksha Sarma