Sanjay Shenoy

I am the founder of Tractionn, an education and training company where I run my flagship training program called the SEO Career Kickstarter (SCK) program (previously known as HIIT SEO).

I started this program in March 2020, & so far 1000+ people have finished the program successfully & landed high paying SEO jobs.

But why did I start it?

Because SEO changed my life. And I truly believe that it can change yours too.

This is why I am on a mission to help 100,000 people kickstart a fulfilling & successful SEO career.

SEO gave me a fulfilling career, a livelihood & very importantly, an identity.

Here’s how:

I started way back in 2009 when I was just 19 years old - broke, dejected but hungry for success.

I came across the term SEO on some freelancing platforms and there were a lot of projects paying top dollar for SEO services.

Without even knowing what SEO was, I started bidding on these projects.

Obviously, I did not win a single project and eventually had a great idea:

"What if I post a project looking for SEO services to see what kind of proposals these professionals are sending and imitate them?"

That's exactly what I did and started receiving proposals from many top-notch SEO freelancers and agencies.

I went through all the proposals, took the best parts from each of them, and made a fantastic proposal of my own to bid on projects.

Believe it or not, I won the first project that I bid on and made my first ever $400 on the internet!

And that’s how my journey into SEO started.

Realising the potential for growth in this industry, I set up an agency that was operational in Bangalore and Singapore. I ran this for about 4 years before better sense prevailed.

I quickly realised not only do I have a lot to learn about SEO, but also about running a business.

So, I started hunting for startups to work for and chanced upon a startup called Thrillophilia. This is where I truly experienced the power of SEO and content at scale.

When I joined, they were getting about 500K visitors and by the time I left the company, we were hitting 1.3 million visitors per month!

Eventually, I joined Explara, where my team and I set implemented SEO to get 1,00,000 visitors per month in just 6 months!

Later, I went on to help brands like Mercedes Benz India, Nikon Lenswear, Yourstory, Scripbox, HDFC, and many more companies to harness the power of SEO.

If you too are interested in harnessing the power of SEO, I can help you do that in a few ways:

My blog: