An animated explainer video is a perfect tool for attracting visitors to your website and telling them about the key benefits and features of your product. When you are running a business you need a cost-effective marketing tool that will offer a return on your investment, In this case, an animated explainer video is a perfect choice for your marketing strategy. This video can offer a large list of benefits for your business that will make investment worth.
Let’s check out the top 5 benefits that animated explainer video offer to your business.
1. Increase in conversion rates:
73% of the people are more likely to buy your product or service when they see explainer video. Placing an animated explainer video on websites or landing page gives the customer a better user experience and allow viewers to gain more information and understanding your product or service.
2. Increase brand awareness:
Animated explainer video influence online audience and can go viral on all digital platforms in a few seconds that increase brand identity. These videos are very effective and engaging that can boost your online presence, customer engagement, and Google ranking. In these videos, you can apply your brand color theme, create characters that your audience can identify your brand and can tell your story with personalized script.
3. Better ROI:
Animated explainer video has been proven to be successful in engaging viewers and converting into potential customers. With a smaller cost, it is easy to have a good return on investment with such a powerful tool. Also, it helps you to track online stats to better calculate the performance for your online videos.
4. Flexibility on all screens:
Videos are everywhere conferences, events, web pages or social media and can amazingly adjust to all sizes of screens mobile, tablet, monitors, and even larger displays. Today all the marketing growth is coming from mobile, you should definitely consider explainer videos in your marketing strategy.
5. Better ranking on Google:
Google prioritize videos and video content ranks better in search results as it is 53 times more likely to rank on top than text or images. Having an explainer video on the top of your homepage or landing page of your website helps you to rank on top in search engine which results in organic search results.