Ola launches B2B app for its fleet owners to track and evaluate their drivers more efficientlyBinjal Shah
Taxi-aggregator Ola added another technology solution to its kitty for its auto-entrepreneur ecosystem, with its new B2B app ‘Ola Operator’, built for the benefit of fleet owners and entrepreneurs, to technologically enhance and streamline their operations.
“There were many drivers on our network who moved on from driving one car to owning their second, third and fourth. While they got to this point by handling their fleets in a primitive manner, it will not get them to the point where they want to be some years down. This app is built for three parties- all those car owners and taxi drivers of single Ola vehicles who are looking to, or have turned into entire fleet owners and entrepreneurs and want to scale; existing operators who own cars but employ drivers to work on the platform; and lastly, to all the aspiring entrepreneurs, salaried employees like you and me, who want to monetise their vehicles by pledging them as Ola Cabs, who may hire drivers to do the needful with minimal time commitment of their own,” says Anand Subramanian, Senior Director of Marketing and Communications at Ola.
Sumit Tuteja, Senior Director-Product, Ola reiterates the pledge the company has made to support entrepreneurs. “Entrepreneurs are key to our mission of building mobility for a billion Indians. Tens of thousands of driver-partners who joined us with a single car have grown with us to become operators, owning many cars over the years. We believe that the technology needs for entrepreneurs to succeed at scale are different than what helped them grow as driver-partners,” he adds.
Previously, Ola had certain web-tools to help fleet owners as well as account managers working with them operate with ease, but the new app will enable them to be more independent, and bring in more transparency in the system. Ola Operator manages all the vehicles in one’s fleet by letting the owners view them all in one window, conveniently track the location of every one of their registered vehicle in real-time, as well as receive live alerts on their running status.
Operators can monitor log-in details, availability of their cabs, daily earnings, performance reviews and customer ratings as well. The dashboard will display details on Operator’s current balance, total number of rides completed and earnings with break-up in cash and online payments made for selected period with detailing at a vehicle and driver-level. It will also act as a repository for requisite documents namely, vehicle registration, insurance and licence of appointed drivers, amongst others.
This mobile app, the company says, will help bring in efficiency to manage a single vehicle to a large fleet that an operator may own by helping him/her with real-time tracking and performance at the touch of a button.
The app, launched yesterday on PlayStore and flagged off formally earlier today, was being beta tested for two-three weeks with the company's existing operators for feedback and improvisations.