The Digital Marketing has come a long way and you should be ready to see and experience some even if not drastic but challenging changes in this area. With more and more intrusion of the digital world into our lives and with upcoming technologies like Augmented reality and Blockchain technology, you are ought to experience a vigorous change in this arena. Let’s check some of the predictions made by technology gurus this year for Digital Marketing Trends.
With political parties targeting platforms like Facebook and Twitter to influence their voters, most of the social media platforms have given high preference to transparency in who is spending how much money in their marketing through these channels and what groups or demography they intend to target.
Even if you are not in the targeted group, you will be able to watch the advertisements being run by a company. Twitter has added a whole new Ad Transparency Center which will show all the details about the ads being run.
With evolving technologies like natural language processing, machines will start to understand your voice commands, hence you don’t have to type anymore. Even machines will be able to take dictations like a secretary. You can already experience this with products like Amazon's Echo and Google’s Home which have gained high popularity in US and Canadian markets. This will also have to be adopted by Social media marketers into their strategies as the way people would interact with internet would change.
The very famous Amazon will become popular for its search and display mode of advertising where companies are ready to pay hefty amounts to Amazon to display their products on the top while users search for a category or product. It is revolutionizing as a digital advertising powerhouse and is tend to grow by 42% reaching $2.35 billion.
Amazon also has targeting capabilities where the company can get insight into consumer's interest based on his past searches.
Blockchain would help companies to know and ensure where they are spending their money and they get what they are paying for. It will help them fight fraud and make the digital supply chain more efficient. Blockchain being a reliable ledger will allow companies to track how their money flows in the digital cycle and discover where fraud is happening and enable them to eliminate it. This is already being tested by various companies who provide Digital Marketing Services in Hyderabad.
Digital Gurus have predicted that although you might have seen adults spending a lot of time watching digital videos these days this is still to grow more. With this ever-increasing viewership trend, there will be more funding by advertisers in this area and more innovative products are ought to develop.
Although millennials are the key earners and spenders in the time we can ill afford to totally ignore Gen-Z's as they have real buying power with lots of money accumulated in years. Millennials though should remain in focus as they are growing in their jobs and are ready to spend. We should not totally neglect Boomers and Gen-Z's who have the capacity to become the consumer powerhouse. So, while keeping millennials in focus we can also develop our markets by targeting Gen-Z's as well.
As social media is becoming the favorite platform for people to know what’s happening in the world around, the Big Technology firms cannot remain untouched and anything they do that is wrong or out of law shall expose them here to people across the world within minutes. Social media will be stronger as the fourth pillar of governance and will be a check on the activities of entities and people.
With technologies like big data, machine learning, and artificial intelligence booming, we would be able to drive better inference from our data that is collected from the online searchers and navigators. This will help social media marketers to better formulate their strategies.
With increasing web-based crimes and identity thefts, the security measures will see an upward trend for social media in the year 2018. This has already been started in Europe where EU-GDPR have made it compulsory for companies doing online business with EU-citizens to follow strict data protection requirements.
We can say that the trends may come and go, but the thing that can stay long is the originality and the hard work that can take you to highest levels in the digital marketing field. And the more you keep yourself updated with the latest trends, the more you will be able to keep pace with your competitors in the digital market.