From Unacademy becoming a unicorn to the rise of OTT platforms, here's how India is moving online

ScarFall: The Royale Combat is a Made in India online and offline action survival game with over one million monthly active users.

Monday September 07, 2020 , 3 min Read

This week, India banned 118 more Chinese apps, including PUBG Mobile. This move has presented an opportunity for India's gaming industry to take off with Made in India and alternative apps.

With the theatres remaining closed due to the pandemic, OTT consumption has risen in India. Data suggests that new users are emerging not only from the metros, but also from Tier-II cities and beyond, with Hindi streaming content the most popular.

As many of us are working from home, video conferencing platforms like Zoom have seen the number of daily participants rise from 10 million to 300 million in four months. According to Zoom executives Aparna Bawa and Abe Smith, they have had to essentially double up as the world's IT department.

Zoom_Aparna_Abe — *Zoom COO* ***Aparna Bawa*** *and Head of International Markets* ***Abe Smith***

The effect of the pandemic on the edtech industry has been palpable. With the latest round of funding, Unacademy has entered the unicorn club as the startup's valuation reached $1.45 billion.

"Understanding the business, understanding the customers, and understanding what’s happening in the market will give you hints in terms of how to pry it apart."

- Jake Ellowitz, Partner and CTO, Tribe Capital

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